The best part of being an entrepreneur? You can do whatever you want. And I can help you with that. With humanity and the planet in mind.

Hi, I’m Alex.

I left Sweden as a 19 year-old for an athletic scholarship at New Mexico State University, USA. After 7 years in the US that included a bachelor, an MBA, and a few years working as a manager in the shipping industry, I returned to Sweden to take over my father’s tech company. Growing up as a swimmer I have always been very aligned with my goals and the work it takes to get there. However, a missing piece of the puzzle was that I had neglected to listen to my heart. This neglect started to see the light of day when I was pregnant with my second child, combined with being the CEO of a growing tech company, and the exhaustion of always being the only woman in the room. I made the tough decision to change direction and to let my heart be my compass of what to do next. After we sold that business, I developed a social enterprise where my husband and I developed a reusable water bottle entirely made from sugarcane that helped to provide over 50 000 months of clean water to the people of the Central African Republic. A company we ended up successfully selling. After a lot of work research and experience on how to find strategies to build a sustainable life, business and career I have ended up here. This is my way of giving back and to share everything that I have learnt as an entrepreneur in the last 15 years.

Let's talk

Bio.

- Founded and sold multiple businesses
- Worked with hundreds of entrepreneurs & humans worldwide
- Former tech CEO
- Multiple board assignments
- Founder of the social enterprise Yuhme
- Business Coach (to ICF standards) in training
- Volunteer Mentor at NyföretagarCentrum
- Former Swedish World Cup Swimmer
- Speaker to 100+ audiences
- Certified Unplug Meditation Teacher
- Master of Business & Administration, NMSU
- Speak four languages: Swedish, English, German & Croatian

  • Dream it.

    Your who.
    Founders directives.
    The companies why.

  • Grow it.

    Agree on the vision.
    Execution on that combined vision.
    Sustainable and impactful growth plan.

  • Get Support

    Radical honesty.
    Authentic support.
    Entrepreneurial expertise.